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DORSUM WON BEST OF SHOW AT FINOVATEEUROPE 2017

Our Botboarding platform has been awarded Best of Show at FinovateEurope 2017 in London on the 8th of February.

Budapest – Hungary. February 8th, 2017 – Dorsum Co. Ltd. CEE market leader in investment software vendor announced today that the company’s brand new Botboarding platform has been awarded Best of Show at FinovateEurope 2017. This recognition is a great milestone in the life of Dorsum because we have been selected from 400 companies as a Finovate Presenter and finally proved to be one of the best out of 72 presenters.

Botboarding platform

The award recognizes Dorsum’s Botboarding as a sophisticated platform that grants outstanding technology to financial and banking organizations to create chatbots for selling any of their financial products. Dorsum is continuously looking for new ways how to serve the need of its clients and deliver effective solutions for their demands. Based on our latest research and many discussions with our existing and future clients currently the greatest challenge is customer acquisition. Answering to this challenge we made Botboarding platform which allows financial companies to build onboarding chatbots which incorporate a human-like way of communication with traditional customer data gathering and user profiling to help banks to acquire new customers in a fast and frictionless way. Currently our solution is available on Facebook Messenger (which has 1 billion of daily active users) but we are planning to extent our development to other platforms. Since chatting is the number one smartphone activity and people do like chatting with businesses, we are committed our solution will help banks to reach their future clients easier than ever before.

“This is not just an award but the „Oscar Award” of FinTech. Congratulations to the team! This is not only a great achievement but also an unbelievable result. The award can provide a significant boost for Dorsum’s international recognition and help us make our software solution well known all over the world.”  said Mr. Imre Rokob, Business Development Director of Dorsum Co. Ltd. “With Dorsum’s new Botboarding platform a financial organization can reach millions of new customers, convert leads to clients with ultra-high rate, use the power of artificial intelligence and finally get their own bot as a service in weeks.” – closes his thoughts Mr Rokob.

“Congratulations to Dorsum, well done! We are always happy to see “first come – first win” companies at Finovate. Dorsum’s engaging style made it easy for the audience to stay invested, and their messaging around how their technology will help financial institutions improve their customer acquisition clearly resonated with the audience.” – said Eric Mattson, CEO, Finovate.

“I am so impressed that we have been awarded Best of Show at FinovateEurope 2017. Congratulations to the team! This award is a true recognition of our innovation endeavour. I am absolutely sure that Dorsum’s 20 years of experience and our recently launched technology will help financial institutions to make their onboarding process truly frictionless and they can acquire customers in a much easier way than ever imagined.” – said Mr. Róbert Kő, CEO of Dorsum Co. Ltd.

During the show Imre Rokob – Business Development Director, Renata Stein – Business Development Consultant and Peter Sallai – Head of Mobile Development gave live presentation about our demo chatbot DAISY and our Botboarding platform on which DAISY was built. They showed the process how easy it is to profile a customer for a banking product through a simple chat, then what happened with the prospect customer. They revealed the powerful underlying engine of the Botboarding platform that provides an overall dashboard and the available analytics, tools such as A/B testing for better performance and live screen where online customers can be seen moving through the profiling process. The Botboarding platform has Artificial Intelligence feature which helps to reduce churn ratio and the built-in CRM API-s help to transfer all gathered information easily into the financial organization’s core system.

botboarding_logo

About FinovateEurope:

FinovateEurope is a demo-based conference for innovative start-ups and established companies in the fields of banking and financial technology. Held in London, the event offers an insight-packed glimpse into the future of money via a fast-paced, intimate, and unique format. Finovate Europe is organized by The Finovate Group. For more information on the event or to view videos of previous demos, please visit finovate.com.

About Dorsum:

Dorsum is an award-winning, innovative investment software provider. Since our foundation in 1996, we have become a leading software company in the Central and Eastern European (CEE) region. Our proprietary investment software family offers versatile solutions to players in capital markets and wealth management space. We support our clients with unique cooperation throughout the entire lifecycle of the products, which also includes managing their expectations in terms of functionality, time, and budget.


 

For media enquiries, journalists should contact:

Dorsum Co. Ltd.
Email: info@dorsum.eu
Telephone: +36 1 4873030
H-1012 Budapest, Logodi str. 5-7.
staging.dorsum.eu/

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Every good business relationship starts with a single step!

Martina Bagarić Maršić

Head of Business Development CEE Region

Martina doesn’t believe in transactional sales — she builds business ecosystems based on genuine partnership. With over 15 years in the industry, she consciously steps away from aggressive tactics, championing an “ethical sales” approach instead. For her, building transparency and trust is the absolute core of any business relationship. A secret introvert, she relies on a quiet hour of morning routine to recharge her inner peace, ensuring she can give her absolute best to her clients all day.

Her superpower? 
Reading the room. She instantly decodes true needs, so clients feel like partners, not just transactions.

What won’t she do? 
Parachute jump. She will gladly help redesign your business strategy or share practical life advice, but she will never jump out of a perfectly good airplane.

Kadra Aden

Head of UK Product

Kadra started her career writing code, which means she doesn’t just manage products, she understands their DNA. As Head of UK Product, she uses this technical fluency to translate complex business needs into reality. She digs past the initial “wish list” to find the actual root problem, ensuring Dorsum builds solutions that work in the real world, not just on a whiteboard.

Her superpower? 
The Strategic “No.” She isn’t afraid to kill a weak feature to save the product vision.

What won’t she do? 
Sit still or sing. She works from a treadmill desk to keep moving, but hand her a karaoke mic, and she’ll clear the room instantly.

Hannah Buckle

Head of UK Sales

Hannah proves that high-stakes tech sales doesn’t have to be a rigid, jargon-filled grind. She brings a genuinely fun, open, and relaxed energy to the room, believing that the best partnerships start with a simple, honest chat. And while she keeps things light, she is fiercely persistent when it comes to solving business problems. Whether she is untangling a messy digital ecosystem or helping a team scale, her secret weapon is that she simply never gives up. She operates with radical honesty, zero fluff, and a commitment to keeping the process as enjoyable as it is successful.

Her superpower? 
Relentless persistence. She never gives up on a problem, bringing a fun, conversational vibe to even the toughest business challenges.

What won’t she do? 
Use clinical buzzwords. She solves complex tech puzzles daily, but happily leaves words like “diagnostic” to the Apple Store.

Szilvia Kovácsné Szántai

HR director

Szilvia has been the heart of Dorsum’s community since 2006. While her title says HR Director, she acts more like a human bridge between business logic and employee well-being. She always looks past the bullet points on a CV to find genuine curiosity and loyalty, knowing that true team spirit cannot be automated. She is the kind of leader who will boldly trade a flashy corporate party to secure comprehensive health insurance for everyone. After a week of navigating complex group dynamics, she unplugs completely, relying on time with family and friends 
as her ultimate reset button.

Her superpower? 
Reading the room. She instantly tunes into group dynamics, sensing hidden tensions in a meeting long before anyone says a word.

What won’t she do? 
Talk strategy before coffee. She never sacrifices humanity for results and refuses deep discussions before her own system boots up.

Péter Sallai

Chief Technology Officer

Péter is the kind of CTO who doesn’t just set direction—he understands and enjoys technology all the way down to its deepest layers. He believes great architecture isn’t built for fashion, but for endurance: systems should stay strong under real load and evolve as needs change. At Dorsum, he designs and leads teams building long-lasting platforms that can modernize without big-bang rewrites—stable foundations, modular components, and the mindset of being able to “swap the engine mid-flight.”
He makes strategic choices with engineering pragmatism: spotting what will remain useful versus what’s just noise, and translating complex technical topics into clear language for developers and clients alike. And he stays hands-on—when something matters, he dives in and builds.

His superpower? 
Tech Intuition + Deep Dive. He sees the big picture, but can go all the way into the details when the root cause—or the right decision—lives there.

What won’t he do? 
Predict the lottery. He will happily predict future tech trends, but please don’t ask him about the winning numbers.

Miklós Muszkuly

Chief Project Officer

Miklós began his journey at Dorsum as a trainee in 2008. After expanding his expertise at the Big Four and major banks, he returned to lead our most complex projects with the calm focus of a seasoned athlete. He knows that software is just the final output; true delivery is about providing the stability that makes clients feel completely secure. Operating on the strict philosophy that there is a massive difference between a project being “done” and functioning “well,” he never settles for the former. When project chaos hits, his grounded approach, fueled by family time and sports, ensures our partners always know they will “never walk alone.”

His superpower? 
Elite situation awareness. He instantly decodes complex dynamics, pinpointing the hidden risks and success factors of any project.

What won’t he do? 
Settle for “just working.” He strictly separates functioning from functioning well, and flat-out refuses to compromise.

Magdolna Pánczél

Country Manager

Managing two international subsidiaries requires a rare blend of adaptability and order. While Magdi naturally approaches the corporate world with the logical rigor of a Six Sigma expert, she understands that the people behind the projects are beautifully varied. She operates as a dedicated coach for her teams, patiently explaining the “why” and “how” behind a strategy rather than simply delegating tasks. After a week of successfully organizing complex international operations, she unplugs by embracing the organized chaos of family life and spontaneous weekend travels.

Her superpower? 
Contextual empathy. She instantly tunes into the unique mindset of any new client or culture, finding the exact common ground to build trust.

What won’t she do? 
Stay home on a weekend. After a highly disciplined workweek, she absolutely refuses to sit still on a Saturday.

Gábor Jandácsik

CFO & COO

With a three-decade career spanning both risk management and sales, Gábor brings a rare dual perspective to financial leadership. He approaches his role as CFO and COO much like a classic football defender: he knows the backline offers the best strategic view of the field, but he also understands that without scoring goals, the business cannot win. For him, financial modeling isn’t a tool to hold the team back, but a transparent safety net that empowers the organization to confidently chase growth. After a fast-paced day of balancing risk and reward, he relies on quiet “processing time” to mentally organize his thoughts, keeping his mind clear for genuine human connection.

His superpower? 
Stepping into your shoes. He instantly understands the real motivations of clients and colleagues without judgment.

What won’t he do? 
Walk away wearing them. He avoids unsolicited “if I were you” advice, giving you the context but leaving you the freedom to pick your own pa

Bálint Fischer

Chief Business Development Officer 

Bálint blends banking pragmatism with a builder’s curiosity. Having spent long years sitting in the client’s chair at major financial institutions, he intuitively understands the anxieties of digital transformation before they are even spoken. He is a “visionary doer” who combines a mathematician’s logic with a deep passion for connecting people, ensuring that technology serves human goals, not the other way around. Since joining Dorsum, he has been the driving force behind our international expansion and innovation. 

His superpower? 
Finding the courage to challenge “limits” that exist only in our heads. 

What won’t he do? 
Accept “because we’ve always done it this way”
as a valid answer. He is far too curious for that. 

Róbert Kő

Chairman of the Board

Robert brings the “emotional part” to the boardroom, focusing entirely on the people and trusting the experts with the professional execution. He believes that genuine trust is what carries a project to success, not just the contract. He is the one who finds cooperation even in a defeat, always looking for the positive outcome where others might see a loss.

His superpower? 
Creating balance in any conversation. He instinctively helps partners find their place in a meeting, ensuring the discussion is authentic and leads to a real connection.

What won’t he do? 
Ask “is there another way?”. He simply creates one, even if he must build the bridge himself.

Mariann Mészáros

Chief Executive Officer

Mariann brings over 25 years of enterprise discipline to Dorsum, yet she leads with a refreshing reliance on “common sense” over rigid corporate playbooks. She understands that strategy is nothing without the people who execute it, so she focuses on aligning organizational capability with business targets. For her, profitability is key, but she isn’t afraid to override the financial targets if the long-term market position demands it. She views leadership not as a solo performance, but as a shared responsibility. She strictly adheres to the motto that “no one should be a leader without empathy,”.

Her superpower? 
Balancing Strategy, Culture, and Numbers, instinctively knowing which one needs a push.

What won’t she do? 
Play the lonely hero. Lone wolves look cool in movies, but in business, they just get tired.