Dorsum article in the September issue of Private Banker International

Dorsum article in the Private Banker International magazine showing the customer journey concept

Do you agree that a company’s success and growth now more than ever determined by how it deals with the customers? Dorsum agrees with this and this is why we developed our product portfolio according to this philosophy to enable financial institutions to serve their customers in the most appealing and convenient way. In the Dorsum article in the Private Banker International magazine we shared our opinion about this. Because it is extremely important to pay attention to the customers’ experience starting with the initial contact, through the engagement process and during the entire long-term relationship. The aim is to constantly provide superb service quality in each stage of the customer journey. Consistency is the key: if the customer is satisfied with the onboarding but the administration is poor, a drop out can be expected. We gathered our insights about the importance of customer journey in customer satisfaction and the way how our products enable to serve them in the best possible way.
You can read all the interesting details in the article published by Private Banker International.