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Modernizing the Invisible Core: How Digital Transformation Is Reshaping the Investment Industry

In the financial world, the systems that matter most are often the ones nobody sees. Behind the polished interfaces of mobile banking and digital investment platforms lie complex back‑office engines that ensure transactions, portfolios, and processes run smoothly every single day. But as technology evolves, these hidden systems—many designed decades ago—are reaching a breaking point.

The latest episode of Dorsum Expert Talks, hosted by Dražen Tomić, Editor‑in‑Chief of ICT Business, takes listeners deep into this often‑overlooked part of the investment services ecosystem. His guest, Martina Bagarić Maršić, responsible for International Business Development in the CEE region at Dorsum, offers an inside look at how digital transformation is unfolding, which challenges financial institutions must confront, and how Dorsum supports them in building truly future‑ready operations.

When Front-End Innovation Outpaces the Core

In recent years, banks have focused heavily on modernizing their customer-facing channels. Mobile banking apps and online platforms have undergone multiple rounds of reinvention, resulting in user experiences that are fast, intuitive, and increasingly competitive.

Behind the scenes, however, the picture is far less modern. Core banking and back-office systems often still rely on technologies such as COBOL—programming languages that date back to the 1960s. According to Martina, this creates two fundamental problems: the systems cannot easily support modern requirements, and the number of specialists able to maintain them is rapidly shrinking. Both issues introduce operational risks that grow larger every year.

The gap between sleek digital interfaces and outdated foundational systems is becoming one of the industry’s most urgent transformation challenges.

Digital Transformation Starts With Defining the Right Problem

One of the strongest messages from the conversation is that meaningful transformation does not begin with technology—it begins with clarity. Martina stresses that many institutions rush into adopting new tools without clearly identifying the business challenge they are trying to address. Successful transformation starts by defining the problem and only then designing the technology around it.

This philosophy shapes Dorsum’s approach. Although the company is a software provider, it positions itself first as a long-term technology partner. Rather than merely implementing specifications, Dorsum works closely with clients from the very beginning, helping them frame their objectives, create a realistic transformation roadmap, and move toward it step by step. With thirty years of experience in the investment and fund management domain, Dorsum brings a deep understanding of both the business, and the regulatory environment financial institutions operate in.

Future-Ready Technology Built on Modern Foundations

The conversation also highlights a major differentiator: while many providers still operate on older, monolithic solutions, Dorsum has invested heavily in a new, modern technology platform. Built on contemporary architectural standards and designed for modular deployment, this platform is ready to accommodate real-time processing, automation, and AI-driven capabilities.

Rather than advocating for large-scale, high-risk system replacements, Dorsum encourages financial institutions to proceed modularly—beginning with the areas where the pain is greatest. This reduces risk, spreads investment over time, and ensures that business continuity is never compromised. As Martina notes, full back-office replacement is indeed possible in modules, though only with careful planning, realistic expectations, and an experienced partner capable of navigating the complexity.

AI, New Regulations, and Market Competition: What Comes Next

Looking ahead, the industry faces several converging forces. Regulatory expectations continue to rise. New EU directives, including DORA, are reshaping what operational resilience means. At the same time, emerging fintech challengers and fully digital banks are increasing competitive pressure. Artificial intelligence is becoming part of nearly every conversation, yet its adoption is slowed by the strict regulatory environment financial institutions operate in.

Martina explains that Dorsum is well positioned for this future. The company’s systems already meet current regulatory requirements and are built to adapt to new ones. Dorsum is expanding across the region and now operates in ten countries, with strong ambitions for further growth. Its technology and expertise enable clients not only to modernize but to prepare for a market where data, automation, and AI will play increasingly critical roles.

The Moment for Transformation Has Arrived

Legacy systems that were once “good enough” are now holding institutions back. The pressure to operate in real time, reduce manual work, ensure compliance, and respond to customer expectations leaves no space for outdated technological foundations. Although the road to modernization is complex, it is also unavoidable—and those who begin early will hold a clear strategic advantage.

With three decades of domain expertise, a modern and modular technology platform, and a partner-first approach, Dorsum stands ready to support financial institutions through this journey.

Listen to the Full Conversation on Dorsum Expert Talk

This article captures only part of the insights shared in the podcast. To hear the full discussion with Martina Bagarić Maršić in Croatian with English subtitles, and explore how digital transformation is reshaping the investment industry, tune in to the latest episode of Dorsum Expert Talk.

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Every good business relationship starts with a single step!

Martina Bagarić Maršić

Head of Business Development CEE Region

Martina doesn’t believe in transactional sales — she builds business ecosystems based on genuine partnership. With over 15 years in the industry, she consciously steps away from aggressive tactics, championing an “ethical sales” approach instead. For her, building transparency and trust is the absolute core of any business relationship. A secret introvert, she relies on a quiet hour of morning routine to recharge her inner peace, ensuring she can give her absolute best to her clients all day.

Her superpower? 
Reading the room. She instantly decodes true needs, so clients feel like partners, not just transactions.

What won’t she do? 
Parachute jump. She will gladly help redesign your business strategy or share practical life advice, but she will never jump out of a perfectly good airplane.

Kadra Aden

Head of UK Product

Kadra started her career writing code, which means she doesn’t just manage products, she understands their DNA. As Head of UK Product, she uses this technical fluency to translate complex business needs into reality. She digs past the initial “wish list” to find the actual root problem, ensuring Dorsum builds solutions that work in the real world, not just on a whiteboard.

Her superpower? 
The Strategic “No.” She isn’t afraid to kill a weak feature to save the product vision.

What won’t she do? 
Sit still or sing. She works from a treadmill desk to keep moving, but hand her a karaoke mic, and she’ll clear the room instantly.

Hannah Buckle

Head of UK Sales

Hannah proves that high-stakes tech sales doesn’t have to be a rigid, jargon-filled grind. She brings a genuinely fun, open, and relaxed energy to the room, believing that the best partnerships start with a simple, honest chat. And while she keeps things light, she is fiercely persistent when it comes to solving business problems. Whether she is untangling a messy digital ecosystem or helping a team scale, her secret weapon is that she simply never gives up. She operates with radical honesty, zero fluff, and a commitment to keeping the process as enjoyable as it is successful.

Her superpower? 
Relentless persistence. She never gives up on a problem, bringing a fun, conversational vibe to even the toughest business challenges.

What won’t she do? 
Use clinical buzzwords. She solves complex tech puzzles daily, but happily leaves words like “diagnostic” to the Apple Store.

Szilvia Kovácsné Szántai

HR director

Szilvia has been the heart of Dorsum’s community since 2006. While her title says HR Director, she acts more like a human bridge between business logic and employee well-being. She always looks past the bullet points on a CV to find genuine curiosity and loyalty, knowing that true team spirit cannot be automated. She is the kind of leader who will boldly trade a flashy corporate party to secure comprehensive health insurance for everyone. After a week of navigating complex group dynamics, she unplugs completely, relying on time with family and friends 
as her ultimate reset button.

Her superpower? 
Reading the room. She instantly tunes into group dynamics, sensing hidden tensions in a meeting long before anyone says a word.

What won’t she do? 
Talk strategy before coffee. She never sacrifices humanity for results and refuses deep discussions before her own system boots up.

Péter Sallai

Chief Technology Officer

Péter is the kind of CTO who doesn’t just set direction—he understands and enjoys technology all the way down to its deepest layers. He believes great architecture isn’t built for fashion, but for endurance: systems should stay strong under real load and evolve as needs change. At Dorsum, he designs and leads teams building long-lasting platforms that can modernize without big-bang rewrites—stable foundations, modular components, and the mindset of being able to “swap the engine mid-flight.”
He makes strategic choices with engineering pragmatism: spotting what will remain useful versus what’s just noise, and translating complex technical topics into clear language for developers and clients alike. And he stays hands-on—when something matters, he dives in and builds.

His superpower? 
Tech Intuition + Deep Dive. He sees the big picture, but can go all the way into the details when the root cause—or the right decision—lives there.

What won’t he do? 
Predict the lottery. He will happily predict future tech trends, but please don’t ask him about the winning numbers.

Miklós Muszkuly

Chief Project Officer

Miklós began his journey at Dorsum as a trainee in 2008. After expanding his expertise at the Big Four and major banks, he returned to lead our most complex projects with the calm focus of a seasoned athlete. He knows that software is just the final output; true delivery is about providing the stability that makes clients feel completely secure. Operating on the strict philosophy that there is a massive difference between a project being “done” and functioning “well,” he never settles for the former. When project chaos hits, his grounded approach, fueled by family time and sports, ensures our partners always know they will “never walk alone.”

His superpower? 
Elite situation awareness. He instantly decodes complex dynamics, pinpointing the hidden risks and success factors of any project.

What won’t he do? 
Settle for “just working.” He strictly separates functioning from functioning well, and flat-out refuses to compromise.

Magdolna Pánczél

Country Manager

Managing two international subsidiaries requires a rare blend of adaptability and order. While Magdi naturally approaches the corporate world with the logical rigor of a Six Sigma expert, she understands that the people behind the projects are beautifully varied. She operates as a dedicated coach for her teams, patiently explaining the “why” and “how” behind a strategy rather than simply delegating tasks. After a week of successfully organizing complex international operations, she unplugs by embracing the organized chaos of family life and spontaneous weekend travels.

Her superpower? 
Contextual empathy. She instantly tunes into the unique mindset of any new client or culture, finding the exact common ground to build trust.

What won’t she do? 
Stay home on a weekend. After a highly disciplined workweek, she absolutely refuses to sit still on a Saturday.

Gábor Jandácsik

CFO & COO

With a three-decade career spanning both risk management and sales, Gábor brings a rare dual perspective to financial leadership. He approaches his role as CFO and COO much like a classic football defender: he knows the backline offers the best strategic view of the field, but he also understands that without scoring goals, the business cannot win. For him, financial modeling isn’t a tool to hold the team back, but a transparent safety net that empowers the organization to confidently chase growth. After a fast-paced day of balancing risk and reward, he relies on quiet “processing time” to mentally organize his thoughts, keeping his mind clear for genuine human connection.

His superpower? 
Stepping into your shoes. He instantly understands the real motivations of clients and colleagues without judgment.

What won’t he do? 
Walk away wearing them. He avoids unsolicited “if I were you” advice, giving you the context but leaving you the freedom to pick your own pa

Bálint Fischer

Chief Business Development Officer 

Bálint blends banking pragmatism with a builder’s curiosity. Having spent long years sitting in the client’s chair at major financial institutions, he intuitively understands the anxieties of digital transformation before they are even spoken. He is a “visionary doer” who combines a mathematician’s logic with a deep passion for connecting people, ensuring that technology serves human goals, not the other way around. Since joining Dorsum, he has been the driving force behind our international expansion and innovation. 

His superpower? 
Finding the courage to challenge “limits” that exist only in our heads. 

What won’t he do? 
Accept “because we’ve always done it this way”
as a valid answer. He is far too curious for that. 

Róbert Kő

Chairman of the Board

Robert brings the “emotional part” to the boardroom, focusing entirely on the people and trusting the experts with the professional execution. He believes that genuine trust is what carries a project to success, not just the contract. He is the one who finds cooperation even in a defeat, always looking for the positive outcome where others might see a loss.

His superpower? 
Creating balance in any conversation. He instinctively helps partners find their place in a meeting, ensuring the discussion is authentic and leads to a real connection.

What won’t he do? 
Ask “is there another way?”. He simply creates one, even if he must build the bridge himself.

Mariann Mészáros

Chief Executive Officer

Mariann brings over 25 years of enterprise discipline to Dorsum, yet she leads with a refreshing reliance on “common sense” over rigid corporate playbooks. She understands that strategy is nothing without the people who execute it, so she focuses on aligning organizational capability with business targets. For her, profitability is key, but she isn’t afraid to override the financial targets if the long-term market position demands it. She views leadership not as a solo performance, but as a shared responsibility. She strictly adheres to the motto that “no one should be a leader without empathy,”.

Her superpower? 
Balancing Strategy, Culture, and Numbers, instinctively knowing which one needs a push.

What won’t she do? 
Play the lonely hero. Lone wolves look cool in movies, but in business, they just get tired.